Patchbay Blog | Music marketing strategies, guides, best practices, and industry insights

Best PracticesFebruary 18, 2026

Release Week Marketing Checklist: How to Maximize Momentum When Your Music Drops

A strategic release week marketing checklist to help artists turn pre-save momentum into streams, engagement, and long-term audience growth.

Inspiration

InspirationJuly 1, 2025

6 Creative Ways to Use Video in Your Album Release Strategy

InspirationApril 24, 2025

Create a Mobile-Friendly Pre-Save Landing Page in Under 10 Minutes

InspirationFebruary 11, 2025

5 Effective Ways Artists Can Drive Fan Engagement with Text Message Marketing

Best Practices

Best PracticesFebruary 18, 2026

Pre-Save Ad Funnel Blueprint: How to Turn Ads Into Real Music Release Momentum

Best PracticesFebruary 18, 2026

How to Build Hype Before a Music Release: A Strategic Pre-Release Marketing Guide

Best PracticesFebruary 18, 2026

90-Day Album Rollout Strategy: How to Build Momentum Before and After an Album Release

Product News

Product NewsJanuary 29, 2026

Introducing Campaign Inbox: View & Reply to Fan SMS Messages in Sonikit

Product NewsJanuary 12, 2026

Introducing Shared Analytics Dashboards in Sonikit

Product NewsJanuary 9, 2026

Introducing Two-Factor Authentication: Stronger Security for Your Sonikit Account

Guides

GuidesOctober 21, 2025

Best Tools for Independent Artists in 2025 (Distribution, Marketing, Analytics, Monetization)

GuidesOctober 21, 2025

The Ultimate Checklist for an Album Launch

GuidesOctober 21, 2025

Step-by-Step Guide to Releasing Your First Song

Industry Trends

Industry TrendsDecember 5, 2025

Best Feature.fm Alternatives for Album Pre-Saves (2026)

Industry TrendsJune 30, 2025

Diversify Your Album Release Strategy: Why Spotify Alone Won’t Cut It Anymore

Industry TrendsJune 26, 2025

Linktree Alternatives for Music Promotion: Build the Ultimate Link in Bio

Case Studies

Case StudiesSeptember 8, 2025

Inside Deftones’ Interactive Album Launch

Case StudiesMay 27, 2025

Case Study: How Emotional Oranges Used Sonikit to Power an Interactive Album Launch That Drove Engagement and Day-One Streams

Case StudiesNovember 11, 2024

Billy Strings drives fan engagement with a custom Sonikit pre-save integration