Patchbay Blog | Music marketing strategies, guides, best practices, and industry insights

GuidesOctober 14, 2025

How to Sell Physical Albums (Vinyl, CDs, Cassettes) as an Independent Artist

Learn how independent artists can sell physical albums like vinyl, CDs, and cassettes. Discover tips on manufacturing, sales channels, pricing, promotion, and fulfillment to grow your music revenue.

Inspiration

InspirationJuly 1, 2025

6 Creative Ways to Use Video in Your Album Release Strategy

InspirationApril 24, 2025

Create a Mobile-Friendly Pre-Save Landing Page in Under 10 Minutes

InspirationFebruary 11, 2025

5 Effective Ways Artists Can Drive Fan Engagement with Text Message Marketing

Best Practices

Best PracticesJuly 28, 2025

Pre-Save Links vs. Embeddable Pre-Saves: What’s the Difference (and Which Should You Use)?

Best PracticesJuly 8, 2025

Why First-Party Data Is the Backbone of Modern Music Marketing

Best PracticesJuly 7, 2025

Announcing Advanced Audience Segmenting in Sonikit

Product News

Product NewsOctober 13, 2025

Announcing Powerful New Features in Sonikit Messaging

Product NewsJune 30, 2025

New! Add Music Videos, YouTube Premieres, and More to Your Sonikit Landing Pages

Product NewsJune 17, 2025

New Feature: Use Your Own Custom Domain for Sonikit Landing Pages

Guides

GuidesOctober 14, 2025

How to Build and Engage a Fanbase Online

GuidesOctober 14, 2025

Album Release Schedule Template: Marketing, Logistics & Strategy

GuidesOctober 14, 2025

Music Marketing Best Practices for Independent Artists

Industry Trends

Industry TrendsJune 30, 2025

Diversify Your Album Release Strategy: Why Spotify Alone Won’t Cut It Anymore

Industry TrendsJune 26, 2025

Linktree Alternatives for Music Promotion: Build the Ultimate Link in Bio

Industry TrendsApril 21, 2025

Why Major Labels Are Moving Away from Third-Party Pre-Save Pages

Case Studies

Case StudiesSeptember 8, 2025

Inside Deftones’ Interactive Album Launch

Case StudiesMay 27, 2025

Case Study: How Emotional Oranges Used Sonikit to Power an Interactive Album Launch That Drove Engagement and Day-One Streams

Case StudiesNovember 11, 2024

Billy Strings drives fan engagement with a custom Sonikit pre-save integration