Patchbay Blog | Music marketing strategies, guides, best practices, and industry insights

Product NewsJanuary 29, 2026

Introducing Campaign Inbox: View & Reply to Fan SMS Messages in Sonikit

Introducing Campaign Inbox in Sonikit. View inbound SMS replies from fans, reply directly, and engage more personally with your SMS campaigns. Available on Pro and Enterprise plans.

Inspiration

InspirationJuly 1, 2025

6 Creative Ways to Use Video in Your Album Release Strategy

InspirationApril 24, 2025

Create a Mobile-Friendly Pre-Save Landing Page in Under 10 Minutes

InspirationFebruary 11, 2025

5 Effective Ways Artists Can Drive Fan Engagement with Text Message Marketing

Best Practices

Best PracticesJuly 28, 2025

Pre-Save Links vs. Embeddable Pre-Saves: What’s the Difference (and Which Should You Use)?

Best PracticesJuly 8, 2025

Why First-Party Data Is the Backbone of Modern Music Marketing

Best PracticesJuly 7, 2025

Announcing Advanced Audience Segmenting in Sonikit

Product News

Product NewsJanuary 29, 2026

Introducing Campaign Inbox: View & Reply to Fan SMS Messages in Sonikit

Product NewsJanuary 12, 2026

Introducing Shared Analytics Dashboards in Sonikit

Product NewsJanuary 9, 2026

Introducing Two-Factor Authentication: Stronger Security for Your Sonikit Account

Guides

GuidesOctober 21, 2025

Best Tools for Independent Artists in 2025 (Distribution, Marketing, Analytics, Monetization)

GuidesOctober 21, 2025

The Ultimate Checklist for an Album Launch

GuidesOctober 21, 2025

Step-by-Step Guide to Releasing Your First Song

Industry Trends

Industry TrendsDecember 5, 2025

Best Feature.fm Alternatives for Album Pre-Saves (2026)

Industry TrendsJune 30, 2025

Diversify Your Album Release Strategy: Why Spotify Alone Won’t Cut It Anymore

Industry TrendsJune 26, 2025

Linktree Alternatives for Music Promotion: Build the Ultimate Link in Bio

Case Studies

Case StudiesSeptember 8, 2025

Inside Deftones’ Interactive Album Launch

Case StudiesMay 27, 2025

Case Study: How Emotional Oranges Used Sonikit to Power an Interactive Album Launch That Drove Engagement and Day-One Streams

Case StudiesNovember 11, 2024

Billy Strings drives fan engagement with a custom Sonikit pre-save integration