Patchbay Blog | Music marketing strategies, guides, best practices, and industry insights

GuidesOctober 21, 2025

Best Tools for Independent Artists in 2025 (Distribution, Marketing, Analytics, Monetization)

Discover the best tools for independent artists in 2025. From distribution and marketing to analytics and monetization, learn which platforms can help you grow your music career while staying in control.

Inspiration

InspirationJuly 1, 2025

6 Creative Ways to Use Video in Your Album Release Strategy

InspirationApril 24, 2025

Create a Mobile-Friendly Pre-Save Landing Page in Under 10 Minutes

InspirationFebruary 11, 2025

5 Effective Ways Artists Can Drive Fan Engagement with Text Message Marketing

Best Practices

Best PracticesJuly 28, 2025

Pre-Save Links vs. Embeddable Pre-Saves: What’s the Difference (and Which Should You Use)?

Best PracticesJuly 8, 2025

Why First-Party Data Is the Backbone of Modern Music Marketing

Best PracticesJuly 7, 2025

Announcing Advanced Audience Segmenting in Sonikit

Product News

Product NewsOctober 13, 2025

Announcing Powerful New Features in Sonikit Messaging

Product NewsJune 30, 2025

New! Add Music Videos, YouTube Premieres, and More to Your Sonikit Landing Pages

Product NewsJune 17, 2025

New Feature: Use Your Own Custom Domain for Sonikit Landing Pages

Guides

GuidesOctober 21, 2025

Best Tools for Independent Artists in 2025 (Distribution, Marketing, Analytics, Monetization)

GuidesOctober 21, 2025

The Ultimate Checklist for an Album Launch

GuidesOctober 21, 2025

Step-by-Step Guide to Releasing Your First Song

Industry Trends

Industry TrendsJune 30, 2025

Diversify Your Album Release Strategy: Why Spotify Alone Won’t Cut It Anymore

Industry TrendsJune 26, 2025

Linktree Alternatives for Music Promotion: Build the Ultimate Link in Bio

Industry TrendsApril 21, 2025

Why Major Labels Are Moving Away from Third-Party Pre-Save Pages

Case Studies

Case StudiesSeptember 8, 2025

Inside Deftones’ Interactive Album Launch

Case StudiesMay 27, 2025

Case Study: How Emotional Oranges Used Sonikit to Power an Interactive Album Launch That Drove Engagement and Day-One Streams

Case StudiesNovember 11, 2024

Billy Strings drives fan engagement with a custom Sonikit pre-save integration