Tour Announcements Made Easy: How Artists Use SMS to Sell More Tickets

For musicians and bands, announcing a tour is a pivotal moment. It's the culmination of months of planning, scheduling, and preparation. But getting the word out effectively? That's where things can get tricky. While social media and email are common tools, SMS marketing has emerged as a powerful way to sell more tickets — fast.

In this post, we'll explore how artists are using SMS marketing to drive ticket sales and why it's becoming a must-have tool in the industry.

Why SMS for Tour Announcements?

Text messaging offers a unique combination of immediacy and engagement that few other channels can match. Consider these stats:

• 98% open rate — Text messages are almost guaranteed to be seen.

• 90% read within 3 minutes — Fans see your message almost instantly.

• Direct and personal — Unlike social media, SMS lands right in your fan's inbox with no algorithm to fight against.

For artists and their teams, this translates to faster sales, more engaged fans, and a stronger sense of connection.

How Artists Are Using SMS to Sell Tickets

Here are some key ways musicians are leveraging SMS for better tour promotion:

1. Early Access and Presale Codes

Rewarding your most loyal fans with early access to tickets is a proven way to drive sales. By sending presale links or exclusive codes via text, you can create urgency and excitement.

Example: "VIPs only: Get first dibs on tour tickets! Use code ROCKSTAR for early access. [Link]"

2. Geotargeted Announcements

Fans are far more likely to attend shows happening near them. With SMS, artists can segment their audience by location and send messages that are directly relevant.

Example: "Hey Denver fans! We just added a second show at The Bluebird. Grab your tickets before they're gone: [Link]"

3. On-Sale Reminders

When tickets go live, a well-timed text reminder can make all the difference. Artists use SMS to nudge fans right before tickets are available.

Example: "Tour tickets drop in 15 minutes! Set your alarms. [Link]"

4. Last-Minute Pushes for Unsold Shows

Even with strong promotion, some dates may need an extra push. SMS is perfect for filling those gaps with exclusive discounts or incentives.

Example: "Tonight's show still has a few seats left! Use code LASTCALL for 20% off. [Link]"

5. Post-Show Engagement

SMS isn't just for sales — it can help build long-term fan relationships. Artists often follow up with thank-you messages, merch discounts, or links to photos from the event.

Example: "Thanks for rocking with us last night! Grab exclusive merch here: [Link]"

Tips for Effective SMS Tour Announcements

• Keep it short and clear: SMS works best when the message is concise and actionable.

• Include a clear CTA (Call to Action): Whether it's "Buy Now," "Get Your Code," or "Check Out the Tour Dates," direct your fans to take action.

• Personalize when possible: Using fans' names or referencing their city can make messages feel tailored and engaging.

• Comply with SMS regulations: Always ensure fans have opted in to receive texts and provide clear ways to unsubscribe.

Getting Started with SMS Marketing

For artists looking to simplify their tour promotions, SMS is an incredibly effective channel to explore. Platforms designed for creators and music teams, like Sonikit, can make the process even smoother by helping manage segments, track performance, and send personalized messages with ease. Create a free account to start integrating SMS marketing into your tour plans!