Paris Hilton launches new album, Infinite Icon, with Sonikit

The buzz around Paris Hilton's upcoming album, "Infinite Icon", continues to build since its first announcement. Leading up to its release this September, the marketing campaign supporting the new album took advantage of the powerful capabilities of Sonikit to optimize conversions and fan engagement. The teaser phase of the campaign used a simple landing page with a Sonikit pre-save embedded and customized to match the campaign's aesthetic. Gathering pre-saves directly within her own website meant Paris Hilton's team could own all the data flowing into the site.

The latest phase of the campaign took this approach one step further by integrating Sonikit library add buttons to allow fans to save Paris' new singles directly to their streaming libraries. The team tapped creative agency, Wayward Creative, to build an interactive website for fans to explore and interact with the new music. Custom Sonikit save buttons were then embedded directly into the site allowing fans to save tracks to their library without ever leaving the page.

Visit Paris Hilton's new streaming-optimized website to pre-save, follow, and keep up with the latest announcements!