How to Use SoundCloud Pre-Saves to Drive More Streams on Release Day

When planning a music release, artists often focus on Spotify and Apple Music for pre-save campaigns. While these platforms have massive user bases, SoundCloud remains an important player in the streaming world. With a dedicated community of independent artists, early adopters, and music enthusiasts, SoundCloud provides unique tools that can help maximize streams on release day. Ignoring SoundCloud in your pre-save campaign could mean missing out on a passionate segment of your fanbase.

Why SoundCloud Should Be Part of Your Pre-Save Strategy

SoundCloud continues to be a powerful platform for music discovery, particularly for independent artists and niche genres. With features like reposts, direct fan engagement, and the ability to share exclusive content, SoundCloud offers promotional tools that are not as easily available on other streaming services.

Unlike Spotify and Apple Music, SoundCloud allows artists to connect more directly with their audience through comments and private sharing. This means artists can build hype around an upcoming release by sharing previews or early access tracks, encouraging more pre-saves and interactions before the official drop.

How to Create a SoundCloud Pre-Save with Sonikit

Sonikit makes it easy for artists to set up a SoundCloud pre-save campaign alongside other major streaming platforms. With Sonikit, artists have two flexible options to integrate SoundCloud pre-saves into their promotional strategy:

1. Embed a SoundCloud Pre-Save on Your Website
   If you already have a website, you can embed a SoundCloud pre-save directly on any page. This allows fans to pre-save your upcoming release while keeping them engaged with your brand.

2. Use Sonikit's Pre-Save Countdown Pages
   For artists looking for a more streamlined approach, Sonikit offers customizable Pre-save Countdown Pages. These pages allow fans to pre-save your track across all major streaming platforms, including SoundCloud, from a single link. This ensures you capture interest from listeners no matter where they prefer to stream music.

Maximize the Impact of Your SoundCloud Pre-Save Campaign

To get the most out of your SoundCloud pre-save campaign, consider these strategies:

• Promote your pre-save link early and often – Share it on social media, in email newsletters, and with your existing SoundCloud followers.

• Use SoundCloud’s Repost feature – Get your release in front of more potential listeners by collaborating with other artists or influencers who can repost your music.

• Engage with fans directly – Encourage fans to leave comments on your new singles from the upcoming release to build anticipation and gain feedback.

• Offer exclusive content – Provide a behind-the-scenes look or a private link to an unreleased demo as an incentive for pre-saving your track.

Final Thoughts

While Spotify and Apple Music dominate streaming, SoundCloud remains a vital platform for artists to engage with their audience and grow their streams. By incorporating a SoundCloud pre-save into your campaign—whether through an embedded widget or a Sonikit Pre-save Countdown Page—you can ensure that fans on all platforms are ready to stream your music on release day. Don’t overlook SoundCloud—it could be the key to unlocking even more success for your next release!

Want to try out Sonikit's SoundCloud pre-save integration? Create a free account and  build your pre-save with just a few clicks.