How Mothica built fan anticipation and pre-saves with Sonikit
🖤 The Vision: A Nostalgic Trip Back to Teenage Angst
Mothica’s newest album dives deep into themes of teenage anxiety, emotional catharsis, and self-expression—a sound and aesthetic that resonates with a generation raised on emo band posters, burned CDs, and Sidekick messages.
To bring fans into her world, Rise Records, Wayward Creative, and Mothica collaborated with Sonikit to create a 3D interactive bedroom experience—a digital recreation of Mothica’s own teenage bedroom.
🛏️ The Experience: Step Inside Mothica’s Teenage Bedroom
From the moment fans landed on the site, they were greeted with a clear call to action:
Pre-save on Spotify or Apple Music to enter.
Once inside, fans could freely explore a beautifully rendered 3D bedroom filled with easter eggs, clickable items, and hidden content, including:
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An old-school iPod Classic loaded with Mothica’s new and old tracks
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A vintage Sidekick cell phone with secret messages and texts
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Posters of Mothica’s musical influences
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Unlockable music videos, tour announcements, and merch drops
New items were added regularly throughout the campaign, giving fans a reason to return and re-engage leading up to the release—turning the album launch into an evolving experience, not a one-time announcement.
⚙️ The Role of Sonikit: Driving Pre-Saves and Fan Retargeting
Central to the campaign’s success was the custom Sonikit pre-save integration—a flexible, embedded solution that gave the team control over the fan journey while collecting valuable insights.
✅ Embedded Multi-Platform Pre-Save
Instead of sending fans away to third-party pages, the Sonikit embed allowed users to pre-save the album directly within the experience, supporting:
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Spotify
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Apple Music
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(And additional DSPs as needed)
🎨 Full Design Control
Because Sonikit embeds are fully customizable, Rise Records and Wayward Creative were able to:
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Seamlessly blend the pre-save integration into the site’s nostalgic design
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Match fonts, colors, and motion to the overall vibe
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Keep fans immersed in the brand story from start to finish
📈 First-Party Data & Ad Retargeting
Unlike hosted pre-save pages that pull fans off-site, the on-site Sonikit pre-save embed meant:
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All ad traffic and analytics stayed on the domain
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Marketing teams retained full tracking visibility
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Fans who pre-saved could be retargeted with ads for videos, merch, and tour announcements
📲 Fan Phone Numbers for Future Messaging
Fans were encouraged to enter their phone number during the pre-save flow, giving the team a high-quality SMS list they could use for sending text messages to fans with:
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Release day reminders
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Exclusive merch offers
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Secret content drops
🔍 Real-Time Campaign Insights
Sonikit’s built-in analytics dashboard delivered insights on:
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Top-performing platforms for pre-saves
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Conversion rates from specific traffic sources
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Fan locations, demographics, and engagement levels
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SMS opt-in rates and growth over time
📊 The Results: A Pre-Save Campaign That Became a Fan Destination
The interactive bedroom experience did more than drive early streams. It became a fan hub—a digital space fans wanted to hang out in. Key results included:
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📈 Significant increase in Spotify and Apple Music pre-saves
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📱 Thousands of SMS opt-ins for direct-to-fan communication
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🔁 High fan return rate as new easter eggs unlocked each week
💡 What Labels and Artists Can Learn from This Campaign
Whether you're an indie artist launching your debut or a label managing multiple releases, this campaign offers valuable lessons:
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Pre-saves don’t have to be boring.
Turn a standard release into an experience your fans remember. -
Keep fans on your site.
With a custom Sonikit pre-save, you control the environment, branding, and analytics. -
Capture data that lasts beyond the launch.
SMS opt-ins and fan insights are more valuable than just email opens or link clicks. -
Give fans a reason to come back.
Unlockable content and gamified interactions keep fans engaged and invested.
🚀 Want to Launch an Immersive Album Experience Like Mothica’s?
Sonikit makes it easy to launch custom pre-save experiences that go beyond a pre-save landing page. Whether you're working with a creative agency or building something in-house, Sonikit gives you the tools to:
✅ Embed pre-saves directly into any site
✅ Support Spotify, Apple Music, and more
✅ Collect fan emails and phone numbers
✅ Retarget and analyze traffic and conversions
✅ Customize the look and feel 100% to match your brand
🎤 Ready to turn your next release into a fan-first experience? Get started with a free Sonikit account to start building your next campaign.
