How Linkin Park drove fan activity and streams with Sonikit

With the surprise announcement of the return of Linkin Park, their new upcoming album, From Zero, is sure to be one of the most highly anticipated albums of the year. Brand new music, a new lead singer, and a world tour have fans buzzing. To capture this excitement and optimize their album roll-out strategy the band's team leverage Sonikit's custom stream integrations to supercharge their campaign.

The first step was capturing pre-saves to maximze streams on week one of the album's release. Instead of sending fans away to some random pre-save link, the band used a custom Sonikit pre-save component that was embedded directly into their website. This approach allowed the band to not only control the design and URL targeting for the pre-save, but also maintain more control over their data and analytics.

When fans visited the band's site, they were asked to sign into their streaming account in order to gain access to the main site. In addition to pre-saving the upcoming album, the embedded Sonikit pre-save also followed Linkin Park's streaming profile, saved the most recent single to fan libraries, and collected fan email addresses and phone numbers. This data collection was crucial to the success of the campaign, ensuring the band's team could actively reach out to fans with announcements and updates.

Along with the contact data collected, Sonikit's pre-save also collected valuable analytics and fan insights to help with ad targeting and fan outreach. The band's team was able to monitor streaming actions over time, top streaming services, and fan demographics.

By using an embeddable custom pre-save component form Sonikit, the band's campaign was supercharged for maximum conversions. Ultimately, the strategy resulted in massive audience growth and boosted streaming activity leading up to the release.

Want to use the same strategy for your next release?

Embeddable pre-save components are available to all Sonikit users! You can embed pre-saves into any website in just a couple clicks. Don't have a website? No problem! Your Sonikit account also allows you to create entire landing pages, optimized with a custom URL and pre-saves ready to use in seconds. 

Create a free account and start collecting pre-saves in a matter of minutes.